Founded in 1961, Yves Saint Laurent was the first couture house to introduce the concept of luxury prt--porter in a 1966 collection called Rive Gauche, synonymous with youth and freedom. This shift represented a first critical step in the modernization of
Founded in 1961, Yves Saint Laurent was the first couture house to introduce the concept of luxury prt–porter in a 1966 collection called Rive Gauche, synonymous with youth and freedom. This shift represented a first critical step in the modernization of fashion and revolutionized the socio-cultural landscape.
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